A company that is assessing a global market opportunity should perform which task directly before estimating the company's sales potential?
A) analyze the company's readiness to internationalize
B) screen countries to identify target markets
C) assess industry market potential
D) choose foreign business partners
D
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The concept of ______________________ is based on the theory that everything we do and everything we don't do indicates something to a marketer.
a. Brand messaging b. Stakeholders c. ? d. Visualization e. Message value
Richard Bell, an organized crime boss and casino owner, has made a lot of money with his illegal drug operations and illegal gambling. He stashes away most of this drug money in personal lockers
In order to make it look like he earned it legitimately, Richard hired crooks to take the drug money and spend it in Richard's casinos in discreet amounts. The crooks are supposed to lose the money on purpose so that the casino can claim this as winnings. The crooks are then paid a small amount for their services. What crime is Richard committing in converting his drug money to alleged legal money? A) misappropriation B) embezzlement C) money laundering D) extortion