Research that focuses upon measuring the effectiveness of a public relations plan is ________

A) problem-opportunity research
B) quantitative research
C) client research
D) evaluation research
E) stakeholder research

Answer: D

Communication & Mass Media

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In a speech noting how high school drop outs affect us economically, James cited a

report by the CBS Evening News (May 28, 2010) that drop outs cost taxpayers more than $8 billion annually in public assistance programs like food stamps. Before moving ahead with other evidence, it would be helpful for James to ____. A) offer the disclaimer that statistics don't necessarily "prove" anything B) translate that statistic into more specific or more personal terms C) note whether CBS was using a descriptive or inferential statistic D) note whether CBS was using the mean, median, or mode

Communication & Mass Media

According to the text, which of the following is NOT one of the three types of chart-based graphics most mass media web sites and publications use?

a. bar chart b. pie chart c. line chart d. scattergraph

Communication & Mass Media