Which of the following represents the pricing goal of making a profit?

A) aiming for an 18 percent return on investment on the sale of milk
B) lowering the price of milk to match the store across the street
C) advertising milk as a loss leader to increase market share
D) selling milk at a lower price so it is available to lower-income customers
E) packaging milk in bottles instead of plastic and cardboard to invoke an image

Answer: A
Explanation: A) Achieving a target return on investment is simply fancy language for making a profit, a specified yield on the investment.