Sales management is a multi-step interrelated process. Which step is concerned with selecting appropriate sales personnel and designing and implementing policies and procedures that will direct their efforts towards the desired objectives?

A. The organizing stage of the sales program
B. The implementation stage of the sales program
C. The evaluation and control of sales force performance
D. The formulation of the strategic sales program
E. All of the above processes are involved with selecting appropriate sales personnel and designing and implementing policies and procedures that will direct their efforts toward the desired objectives

Ans: B. The implementation stage of the sales program

Business

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We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement

A) durable goods; nondurable goods B) nondurable goods; durable goods C) staples; impulse products D) impulse products; staples E) emergency products; unsought products

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Consider the following equation: rwacc = rU - ?cdrD The term d in this equation is:

A) the project's unlevered cost of capital. B) the project's dollar amount of debt. C) the firm's unlevered cost of debt. D) the project's debt to value ratio.

Business