PR databases and directories are
A) generally non-proprietary and available free of charge for wide public distribution.
B) used by PR agencies to identify potential new employees.
C) used by media firms to align advertising rates with current market value for time and space.
D) online tools that help bloggers and social network sites enlist subscribers.
E) resources that can assist MPR professionals build their connector lists.
E
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The most global markets are not markets for _________________, where national differences in tastes and preferences are still often important enough to act as a break on globalization
Fill in the blank(s) with the appropriate word(s).
In the short to medium term, an improved focus on sustainability provides benefits that
A) are shared but costs that may be local to a firm. B) are local to firms but a cost that is global. C) are shared and costs that are global. D) are local and costs that are global.