The contract rate on adjustable rate loans is equal to the index rate plus the margin

Which of the following statements is false about ethnography research?

a. Behaviors are observed in a natural setting b. The observer engages in participant observation. c. It seeks to understand how social and cultural influences affect people's behavior and experiences d. It may involve triangulation among multiple sources of data. e. It is a quantitative data collection method

Based on the hierarchy of effects model, affective-oriented advertisements are superior in developing liking, preference, and conviction for a product

Indicate whether the statement is true or false