Humor causes consumers to watch, laugh, and, most important:

Ecocentric management focuses on practices that maximize current economic growth, irrespective of the potential harm to future generations

a. true b. false

Informative advertising works well for ________

A) eliminating negative perceptions about a brand and reinforcing positive ones B) stimulating repeat purchase behavior of products or services already launched in the market C) demonstrating a brand's superiority over its competitor brands D) building brand awareness and for introduction of new products and services