A field environment is synonymous with actual market conditions

Which of the following statements is false?

a. A population parameter is a measured characteristic of an entire population b. In order to assess the validity of their findings, researchers compare the value of their sample statistic to the corresponding population parameter c. Generally, the actual population parameters are unknown d. The cost of finding the population parameter is prohibitive for most populations e. A sample is subset of the population

Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers

In so doing, Tracy's is practicing ________ marketing. A) internal B) integrated C) socially responsible D) global E) relationship