Briefly compare and contrast high-involvement and low-involvement situations for consumers
What will be an ideal response?
A high-involvement situation often involves cognitive and verbal processes referred to as left-brain processing. Some high-involvement situations may also involve right-brain processing, such as nonverbal, emotional, and metaphorical processing. In high-involvement situations, consumers reach deeper levels of information processing because of the significance of the decision being made. At the other end of the spectrum, low-involvement situations involve links to brain pathways that have been formed from prior experience. Low-involvement situations are more routine and present much less risk than high-involvement situations.
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Indicate whether the statement is true or false
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Fill in the blank(s) with the appropriate word(s).