Why is it important to match supply and demand? If a manager believes that supply and demand will not be equal, what actions could the manager take to increase the probability of achieving a match?

What will be an ideal response?

That would depend on whether supply was too large or too small. If there is over capacity, try to increase demand through advertising and/or price reductions. If output (goods) can be stored, and future demand is expected to be higher, store excess output for future demand. If supply is too small, options might be to outsource, work overtime, or hire temporary workers. If there are few or no competitors, increase prices.