Broadly defined, research is a means of ________
A) setting campaign objectives
B) defining problems and evaluating solutions
C) selecting optimal benchmarks
D) measuring the activities of public relations practitioners
B
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A college store determines space needs for each department on the basis of assortment guidelines for texts, stationery, computer supplies, dormitory needs, and school signature clothing. It determines space needs by _____
a. the sales-productivity ratio b. the model stock approach c. market segment product groupings d. functional product groupings
Which of the following statements best describes current thinking regarding processes?
A) If companies concentrate on how functional areas like marketing, finance, and operations are organized, then everything will be fine. B) Managing functional areas like marketing, finance, and operations is essentially the same thing as managing what a business does. C) If the individual functional strategies of marketing, finance, and accounting are aligned with the overall business strategy, then everything will be fine. D) Developing superior business processes requires a cross-functional and cross-organizational perspective.