Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:

Which of the following questions would most likely have to be answered using marketing research as opposed to internal information or marketing intelligence?

A) To what extent would existing Red Bull customers be interested in an enhanced-water product? B) To what extent have Red Bull customers suggested that Red Bull expand into other drink markets? C) Are any of Red Bull's competitors planning to enter the enhanced-water market? D) Have any patents for enhanced-water formulas been filed recently? E) How many people are in the 18–29 year old market?

The manager of a car dealership records the colors of automobiles on a used car lot. Identify the type of data collected

A) quantitative B) qualitative