The relative frequency of an event is the number of times the event occurs out of the total number of times the random experiment is run

The principle of influence based on paying others back after receiving a favor is known as

What will be an ideal response?

Which of the following situations is best suited for the use of sales promotions as a promotional

tool? A) situations requiring an improvement in the company's perceived reputation B) situations in which some level of interactivity is desired by customers C) situations in which brand perceptions are based on thought leadership D) situations requiring a boost in sales in the short term