What is the benefit of using stories and well-known quotations to explain points made during an interview with a reporter?

What will be an ideal response?

For countless generations human knowledge was passed down from mouth to ear in the form of stories. Stories stick in people's minds and are adaptable. The story will make the interview more memorable and will get adapted to align comfortably with the attitudes of those who see, hear, or read the interview. An interviewee can also clarify a point and lend some credibility to his or her argument by using the words of well-known people. If a recognized expert from outside of your firm has said something that can help make your case, use it in the interview. For example, if your CEO says, "Warren Buffet says this industry is growing faster than any other, and I believe him," she will be much more effective than if she says, "I believe our industry is growing faster than any other."