Discuss the importance of image to an organization
What will be an ideal response?
Most organizations and individuals in the spotlight today understand that 1. credibility is a fragile commodity, and 2. to maintain and improve public support, they must operate with the implicit trust of the public. Winning favorable public opinion is a necessity for a corporation's continued long-term success in the 21st century.
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Discuss the product development strategy
What will be an ideal response?
Which statement is not true regarding the relationship between reliability and validity?
A) If a measure is perfectly valid, it is also perfectly reliable. B) Unreliability implies invalidity. C) If a measure is perfectly reliable, it is perfectly valid. D) Reliability is a necessary, but not sufficient, condition for validity.