A main point should not introduce more than one idea.

a. true
b. false

Answer: a. true

Communication & Mass Media

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In a recent study, Rachel, the editor-in-chief of a newsletter, found that the readers were not so interested in the content and stories of their publication. It was affecting the sales of the newsletter

Which process is best suited to revive this publication? a) Annual evaluation of readership b) Periodical measurement through pilot tests c) Timely evaluation of features about employees d) Appropriate analysis of new product developments

Communication & Mass Media

Audio news releases, like releases for print media, must be

A) two pages long. B) newsworthy and not too commercial. C) written with sentences averaging 20 words. D) laced with subliminal messages E) none of the above.

Communication & Mass Media