Recall the discussion of special events and so-called "pseudoevents" from Chapter Nine. Was the Yahoo! billboard tactic a pseudoevent?
What will be an ideal response?
The authors of this book would argue that, no, the special event was not a
pseudoevent. The prefix pseudo comes from the Greek pseudes, or fake – and
there was nothing fake about an event that drew so much media attention.
Journalists don't cover pseudo-news.
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A/an __________ relationship is when one partner has more power and control than the other
Fill in the blank with correct word
Why is communication an art rather than a science?
a) Because effective communication involves understanding the unique nature of different audiences and selecting strategies to adapt to that uniqueness. b) Because effective communication means having a large repertoire of communication behaviors. c) Because effective communication involves learning appropriate recipes for success and applying them when circumstances warrant. d) Because effective communication means finding out what the audience wants and giving them what they want.