What is the multistep flow model and how does it relate to opinion leaders?
What will be an ideal response?
ANSWER:
?The multistep flow model assumes that media effects are indirect and are mediated by opinion leaders. That is, most people receive much of their information and are influenced by the media secondhand, through the personal influence of opinion leaders. The opinion leaders themselves are influenced by more elite media rather than everyday mass media channels.
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Greg was chosen (from among all his classmates) to speak about life as a college athlete, which put him at the center of the class's attention. Greg is very nervous about saying the wrong thing when he presents. What might Greg be experiencing?
a. Situational communication apprehension b. Chronic communication apprehension c. Extrinsic communication apprehension d. Intrinsic communication apprehension
According to your text, advice is
a. only to be used when paraphrasing fails. b. helpful when it is correct or accurate. c. best when preceded by your analysis of a situation. d. actually unhelpful at least as often as it is helpful. e. less helpful than either supporting or judging response styles.