Which of the following describes an electronic test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
E) none of the above
C
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When the company that produces Testamints candy, the candy that comes with spiritual messages on each piece, decided how much space and/or time would be placed in each advertising medium that the company wants to use, what was the candy
a. its advertising campaign b. its marketing mix c. its media mix d. its promotional plan
The ________ form of a linear program is used to determine how much one should pay for additional resources
Fill in the blank with correct word.