In the best of circumstances, an effective purpose statement should

a. be narrow enough in scope to allow its achievement with a time-limited presentation.
b. be specific, achievable, and relevant.
c. answer "WIIFT?"
d. use the word you to connect with audience interests, values, and needs.
e. do all of the above.

e

Communication & Mass Media

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The most important goal for a speaker who hopes to have a positive effect on the audience is to

A) develop positive ethos. B) dress well. C) meet appropriate expectations. D) read audience feedback. E) be deliberate.

Communication & Mass Media

There have always been shifts in communication patterns between generations. The use of technology has changed the way Millennials and Generation Z-ers communicate. Identify and compare three ways technology has changed the way they establish their identity.

What will be an ideal response?

Communication & Mass Media