Insurance, a television program, and a college education are all examples of ________
A) tangible services
B) intangible services
C) tangible possessions
D) tangible goods
E) intangible goods
B
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TheKnot.com is an Internet company that is a one-stop source of all the items needed to have a successful wedding including listings of local caterers and photographers. When someone registers on the site, he or she is sent the "Ultimate Wedding Organizer." It offers advice on what to do with "cold feet" and how to handle in-laws. TheKnot.com recognizes that which of the following represents a portfolio of opportunities, risks, and challenges?
a. a service mix b. an offering grouping c. a component combination d. an assembly process
Creative tension, results from perceiving the gap between the ideal situation and an honest appraisal of its current reality. _____ True or _____ False? Why?
Indicate whether the statement is true or false