Explain how selective retention affects what consumers remember about marketing messages
What will be an ideal response?
Due to selective retention, consumers are more likely to remember positive messages about the brands they already favor and more likely to forget positive messages about the competing brands.
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Which of the following statements is true about the regulation of lobbyists?
A. Lobbyists have been regulated since 1946, when they were first required to register with the clerks of the House and Senate. B. The Lobbying Disclosure Act requires individuals and corporations engaged in lobbying to register with the House of Commons. C. Four times a year, the individuals and corporations engaged in lobbying must disclose their political contributions to candidates. D. The House and the Senate have adopted different rules to prevent the appearance of impropriety.
Which of the following risk classifications charges the highest premium?
A) Preferred B) Standard C) Level D) Substandard