What stories have you heard about other badly named products?
What will be an ideal response?
Chevrolet tried to introduce the "Nova" into Mexico. Unfortunately, "no va" in
Spanish means "no go." Sometimes, it is not a case of a product being badly
named as much as it is a case of events conspiring against it. That was the
situation faced in the early 1980s by the makers of the appetite-suppressing
product Ayds. It was doomed by a nationwide epidemic that was identified by an
acronym that carried the same pronunciation as the product: AIDS. Mexico has
Bimbo Bread. Then there is the story of an Iranian dishwashing soap marketed in
the Central Asian country of Kyrgyzstan. Although it is not exported at the present time, one can only hope that, if it is, it will be given a new identity to
replace its current brand name: Barf.
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List three ways in which language can reflect bias. Describe how to avoid using these types of
bias in your language. What will be an ideal response?
All of the following are examples of speech-centered patterns of organization EXCEPT
a. elimination order. b. chronologicalorder. c. causal order. d. topical order.