Which of the following channel alternatives is most suited to handle complex products and transactions?
A) sales forces
B) the Internet
C) dealers
D) telemarketers
E) direct mails
A
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For a high-school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood
He wants to become a full time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. This group of environmental activists can be categorized under which of the following reference groups? A) primary group B) secondary group C) aspirational group D) dissociative group E) cognitive group
Mini-Case Question. The percentage cost of goods sold by Sparks Inc. is 40%. The percentage cost of goods sold by its three largest competitors is 30%, 30%, and 20%. What is the cost advantage index of Sparks Inc.?
A) 80 B) 120 C) 43 D) 150 E) 62