Brand _______ is name recognition or awareness that creates strong mental or emotional associations, perceived brand quality and strong customer loyalty

A store that operates on a one-price policy _____

a. rarely changes its prices b. does not have special discounts for its most loyal customers c. uses the same pricing schedule for all customers d. does not have quantity discounts

Credit card companies collect ________ from the merchant for assuming the costs of collecting the funds from the customer and any risks of nonpayment

A) flat fees B) transaction fees C) translation fees D) floating fees