Describe the five steps in Monroe's Motivated Sequence. Design an infomercial for a product using the five steps in Monroe's Motivated Sequence
What will be an ideal response?
In the Attention step, the persuader attempts to create an interest in the topic so that the audience will want to listen. In the Need step, the persuader focuses on the problem by analyzing the things that are
wrong and relating them to the audience's interests, wants, or desires. In the Satisfaction step, the
persuader provides a solution or plan of action that will eliminate the problem and thus satisfy the
audience's interests, wants, and desires. In the Visualization step, the persuader explains in detail how
the solution will meet the audience's need. In the Action step, the persuader asks the audience for a
commitment to put the proposed solution to work.
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Web 1.0 launched the social media revolution
Indicate whether this statement is true or false.
Which of the following types of interpretive theory forwards a framework for making sense of meaning making regardless of the specific community studied?
a. semantic relationship b. local knowledge theory c. a heuristic framework d. sufficient cause