NerdHerd Electronics sells three different sizes of televisions at three different prices. In this case, the company's pricing strategy is referred to as ________ pricing
A) product line
B) optional-product
C) by-product
D) product bundle
E) captive-product
A
Business
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The growth-market share matrix developed by the Boston Consulting Group (BCG) is a type of ________
A) SWOT analysis B) portfolio analysis C) value chain D) situational analysis E) compatibility assessment
Business
The ________ is the member of the buying center who makes the final decision
A) buyer B) gatekeeper C) decider D) user E) influencer
Business