Scholars used to define a mass audience as:
a. heterogeneous, anonymous, without interaction, without social organization
b. male, affluent, white, Protestant
c. homogeneous, individualized, interactive, with social organization
d. homogeneous, affluent, networked, organized
a. heterogeneous, anonymous, without interaction, without social organization
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The purpose of the Corporate Responsibility Black List is to ________
A) ridicule big business B) encourage a consumer boycott of companies with unsound environmental practices C) encourage great transparency among public companies D) bring pressure to bear on politicians E) fight global warming
One reason that public speakers appeal to emotions is to gain audience attention and motivate listening
Indicate whether the statement is true or false