Scholars used to define a mass audience as:

a. heterogeneous, anonymous, without interaction, without social organization
b. male, affluent, white, Protestant
c. homogeneous, individualized, interactive, with social organization
d. homogeneous, affluent, networked, organized

a. heterogeneous, anonymous, without interaction, without social organization

Communication & Mass Media

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The purpose of the Corporate Responsibility Black List is to ________

A) ridicule big business B) encourage a consumer boycott of companies with unsound environmental practices C) encourage great transparency among public companies D) bring pressure to bear on politicians E) fight global warming

Communication & Mass Media

One reason that public speakers appeal to emotions is to gain audience attention and motivate listening

Indicate whether the statement is true or false

Communication & Mass Media