Which type of media, with its immediacy, visual imagery, and drama, has an emotional impact that cuts across age groups, educational levels, social classes, and races?

What is the purpose of government regulation of the economy?

a. to increase the revenue collected by the federal government b. to increase the level of profits for multinational corporations c. to minimize the costs of doing business for corporations d. to minimize abuses and promote competition

Television advertising is essential in today's campaigns. In fact, television advertising accounts for how much of the budget in a typical statewide campaign?

a. 10 percent b. Two-thirds c. One-half d. Practically all e. 20 percent