A film that swamps all competition, in part by the sheer number of prints all in circulation at once is known as a ________

A) blockbuster
B) sleeper hit
C) bomb
D) vanity project

A

Communication & Mass Media

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What organization is best known for its television ratings evaluations?

A) Nielsen B) Gallup C) Harris D) Arbitron

Communication & Mass Media

The margin of error for a survey is

A) insignificant if enough people are surveyed. B) critical to determine accuracy. C) good enough as long as it's near 5 percent. D) needs to be 2 percent or lower for any level of confidence.

Communication & Mass Media