A film that swamps all competition, in part by the sheer number of prints all in circulation at once is known as a ________
A) blockbuster
B) sleeper hit
C) bomb
D) vanity project
A
Communication & Mass Media
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What organization is best known for its television ratings evaluations?
A) Nielsen B) Gallup C) Harris D) Arbitron
Communication & Mass Media
The margin of error for a survey is
A) insignificant if enough people are surveyed. B) critical to determine accuracy. C) good enough as long as it's near 5 percent. D) needs to be 2 percent or lower for any level of confidence.
Communication & Mass Media