Identify the six key words in the universal performance interviewing model developed by William B. Cash.

A. failing, below average, average, satisfactory, above average, and excellent
B. start, stop, more, less, keep, and now
C. improvement, frustration, elimination, good, always, and now
D. right, wrong, stop, begin, never, and caution

Answer: B

Communication & Mass Media

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In small and even medium-sized markets, the radio newsperson won't have many sources at all other than the newspaper

a. TRUE b. FALSE

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