Doing movie tie-ins with fast-food chains can actually harm a movie's box-office revenues

Identify the two keys to clarity.

a. precision and brevity b. brevity and simplicity c. short sentences and precision d. simplicity and precision

The goal of the Whitesville campaign was to ______.

A. reveal its attractiveness to audiences in the region and beyond B. neutralize a negative reputation C. reveal its attractiveness to home audiences only D. maintain the reputation of the American Heart Association