One important decision in advertising management is the choice between an in-house advertising group and an external advertising agency

Which of the following is particularly a problem with multiple channels?

A) goal divergence B) domain dissensus C) differing perceptions of reality D) misuse of power

Which of the following is an illegal sales technique?

A) atmospherics B) a party plan system C) a multilevel network D) a pyramid scheme E) off-price retailing