Dependence relationships are represented with two-headed curved arrows in a path model

Successful marketing and sales messages begin with

A) an understanding of audience needs. B) an awesome marketing campaign. C) a persuasive call to action. D) an all-out effort to recruit marketing personnel. E) an explanation of how benefits can be delivered.

For Proposal 2, the book value of the existing asset at the end of the fifth year is ________. (See Table 11.2)

A) $13,600 B) $34,400 C) $66,400 D) $80,000