To be effective, a bad-news message should _____
A) explain the reasons behind the bad news
B) anticipate the reaction of the audience
C) clearly state the desired outcome
D) soften the impact of the news as much as possible
E) include an apology
Answer: A
Explanation: A) To be effective, a bad-news message should explain the reasons behind the bad news. Of all the features in your message, this explanation has the most power to influence the audience to accept your bad news.
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