In discussing the structure of the marketing research industry, your authors define an external supplier firm as one which:
A) makes research decisions based primarily upon information supplied by the internal reports system
B) is an outside firm hired to fulfill a firm's marketing research needs
C) provides syndicated services but only to members of the syndicate
D) provides marketing research obtained from records of the Internal Revenue Service
E) provides marketing services to companies outside the firm's home country
B
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The Federal Trade Commission (FTC) has broad duties to:
A. ban the sale of products that expose consumers to unreasonable risks. B. prohibit discrimination by lenders based on religion. C. set safety standards for radiation-emitting products. D. challenge mergers and acquisitions that reduce competition or innovation.
Average age of inventory can be calculated as inventory turnover divided by 365
Indicate whether the statement is true or false