Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer that can also be used as a cell phone
While discussing marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?
A) distributive marketing program
B) leveraged marketing program
C) adapted marketing program
D) engineering-driven marketing program
E) standardized marketing program
E
Business
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