Psychographics allow media professionals to examine an audience based on ______.

Analyzing the immediate cause of interest in a topic can be accomplished by examining social media, blogs, and electronic discussion sites

Indicate whether the statement is true or false.

When your audience analysis focuses on the perceptual processes of the audience, including listeners' tendencies toward selective exposure and selective attention, you are assessing audience __________.

A. culture B. demographics C. feedback D. psychology