Caterpillar needed to know what truck fleets should test their two new engines; how they could get a marketing strategy that could be measured; and how to adjust for the coming downturn in sales
To answer these questions, they gave their salesforce laptops and paid them to enter customer information related to each sale they made. Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions. Caterpillar utilized ________.
A) secondary marketing
B) external marketing
C) database marketing
D) internal marketing
C
You might also like to view...
In terms of using a third party in international trade, title to the products is given to a bank by the exporter in the form of a document known as a:
A. merchandise bill. B. bill of lading. C. bill of exchange. D. draft. E. letter of credit.
________ is the process of using members of the distribution channel as if they were assembly stations in the factory
Fill in the blanks with correct word