The marketing manager's internal interactions include all of the following except:

According to the text, which of the following statements about developing an advertising campaign is true?

a. Advertisers use DAGMAR to determine the product's appeal. b. The product's unique selling proposition is identified early so that advertising objectives can be efficiently set. c. In developing an advertising campaign, it is more important for the advertiser to identify the attributes than the benefits. d. Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.

The bank must recognize the trust accounts as such and the word trust or escrow must be in the name of the account.

a. true b. false