Training salespeople on a decentralized basis moves the learning process closer to the customer and introduces a higher measure of realism.

When making decisions using the nominal group technique, group members _________.

Fill in the blank(s) with the appropriate word(s).

What do Unilever and Procter & Gamble have in common?

A) Revenues at both companies have been hurt by regulations concerning tobacco advertising and promotion. B) Both companies utilize extension approaches to advertising. C) Both companies rank high in terms of non-U.S. ad spending. D) Both companies use a great deal of corporate advertising. E) Both companies use the same advertising agency.