Apologizing for mistakes in a bad news business message ________
A) is never a good idea
B) creates adverse publicity for the business
C) can only harm the company's bottom line
D) is ethical, but not good for business
E) can have a positive effect
Answer: E
Explanation: E) Some think an apology is dangerous because it could imply legal liability, but research shows that a well-timed, strategically worded apology can improve a company's image, facilitate forgiveness, and even decrease damages if the case goes to court.
You might also like to view...
A college professor who is required by the department chair to use a certain textbook and has no input into the number or types of assignments given to the class would likely have low ______.
Fill in the blank(s) with the appropriate word(s).
In the proposal solicitation stage of the business buying process, the buyer invites qualified suppliers to submit proposals
Indicate whether the statement is true or false