Regret is computed by subtracting the value of a possible strategy from the greatest value in the entire matrix

In one-to-one marketing, after a marketer has identified customers and knows them in as much detail as possible, the next step is for the marketer to ________

A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program

Southwest's fundamental hiring principle is ____________

a. maintain a tight knit group b. hire people with the right attitude c. "training, training, training" d. customer service is first e. new hires lead the way