What is telemarketing?

A) It is the process of promoting products through 30-minute-long infomercials.
B) It is a form of marketing that uses the telephone to sell directly to businesses and consumers.
C) It is the process of marketing products and services using direct-response television advertising.
D) It is a marketing system where product information is provided through unmanned ordering machines.
E) It is the process of selling products through affiliate networks and social media sites.

B