Which of the following statements is true of national production?
A) Marketers use GDP or GNP figures to determine whether a country's population is wealthy enough to purchase its products.
B) Per capita numbers provide a detailed picture of development of the entire country.
C) Gross product figures accurately indicate whether a nation's economy is growing or shrinking.
D) Volunteer work and unpaid household work are considered in GDP and GNP.
A
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Sales executives generally are more involved in Level 1 decisions such as business and marketing strategy, than in Level 2 decisions.
a. true b. false
Which of the following motives would most likely make a customer buy from the same business they have been buying from?
A) systems buying motives B) emotional buying motives C) brand loyalty motives D) product buying motives E) patronage buying motives