The authors note that advertising can make the consumer demand for a product more elastic (price responsive) by expanding the potential range of consumers
As this change in demand occurs (ceteris paribus), what happens to the optimal advertising-sales ratio? A) Increases
B) Decreases
C) Remains the same
D) We do not have enough information to answer this question
B
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Investment expenditures consists of
A) Purchase of farmland. B) Construction of office buildings. C) Construction of new roads and bridges. D) All of the above.
Joe is the owner of the 7-11 Mini Mart, Sam is the owner of the SuperAmerica Mini Mart, and together they are the only two gas stations in town. Currently, they both charge $3 per gallon, and each earns a profit of $1,000. If Joe cuts his price to $2.90 and Sam continues to charge $3, then Joe's profit will be $1,350, and Sam's profit will be $500. Similarly, if Sam cuts his price to $2.90 and Joe continues to charge $3, then Sam's profit will be $1,350, and Joe's profit will be $500. If Sam and Joe both cut their price to $2.90, then they will each earn a profit of $900. You may find it easier to answer the following questions if you fill in the payoff matrix below. 
width="383" />For Sam, cutting his price to $2.90 per gallon is a: A. dominant strategy. B. revenue-maximizing strategy. C. dominated strategy. D. profit-maximizing strategy.