Carter sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Carter operates as if he were in the ________ era.

a) retailing-oriented
b) market-oriented
c) production-oriented
d) value-based marketing e sales-oriented

Ans: d) value-based marketing e sales-oriented