A company's supply chain strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
Answer: D
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Cost competitive advantage can be achieved by:
a. avoiding reverse engineering efforts. b. avoiding manufacturing products in bulk. c. avoiding marginal customers. d. avoiding government subsidies.
Market segmentation is the process of seeking fewer customers and reduced demand for profit maximization only
Indicate whether the statement is true or false