The main purpose of focus groups is to gain insights by listening to a group of people from the appropriate target market talk about issues of interest to the researcher

Which of the following actions determines when a corporation comes into existence?

A) The charter is obtained from the state. B) The incorporators pay fees, sign the charter, and file required documents with the state. C) The first share of stock is issued. D) The corporate bylaws are written.

Which promotional mix strategy directs marketing efforts toward market channel members?

A) push B) pull C) flighting D) pulsing E) AIDA