In developing their speeches, speakers should determine which of the following three steps?

A) thesis statement, transitions, and discreteness
B) general purpose, speci?c purpose, and thesis statement
C) speci?c purpose, sound reasoning, and transitions
D) inductive reasoning, deductive reasoning, and call for action

B

Communication & Mass Media

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__________ is the attempt to gain power or control over others by using unethical emotional pleas and appealing to listeners' prejudices

a. Sweeping generalizations b. Faulty analogy c. Bifurcation d. Demagoguery

Communication & Mass Media

Write a brief essay offering the new student of communication advice for reading and evaluating communication research reports in scholarly journals. Be sure to include a discussion of quantitative, qualitative and multi-method reports in your advice

What will be an ideal response?

Communication & Mass Media